






From the manufacturer


1 BENEFITS 2 STEP 1: MIX 3 STEP 2: PROCESS 4 STEP 3: RINSE
NEW VS OLD
ON-AND OFF-SCALP
DEDUSTED
VEGAN
Up to 9
LEVELS OF LIFT
Up to 7
1:1.5 or 2
MIXING RATIO
1:2
ON-AND OFF-SCALP
DEDUSTED
VEGAN
Up to 9
LEVELS OF LIFT
Up to 7
1:1.5 or 2
MIXING RATIO
1:2
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Customer Reviews
4.7 out of 5 stars 4,242
4.7 out of 5 stars 7,157
4.7 out of 5 stars 6,182
4.7 out of 5 stars 70
4.4 out of 5 stars 101
4.1 out of 5 stars 106
4.2 out of 5 stars 11,565
Price
$27.61$27.61
$9.04$9.04
$10.26$10.26
$11.57$11.57
$11.32$11.32
—
$7.90$7.90
PRODUCT FORM
Lightener
Developer
Cream Developer
Permanent Color
Permanent Color
Semi-Permanent Color
Semi-Permanent Color
BENEFIT #1
On- and Off Scalp
10vol: Gentle Lift
10vol: Gentle Lift
Up to 100% Gray Coverage
Up to 100% Gray Coverage
Zero Damage Color
Zero Damage Color
BENEFIT #2
Up to 9 levels of lift
20vol: Standard Lift
20vol: Standard Lift
Deep Conditioning
Deep Conditioning
Can be used after relaxing
Blends grays
BENEFIT #3
Dedusted
30vol: Extra Lift
30vol: Extra Lift
Reflective Shine
Reflective Shine
Hair feels moisturized
Can be used after relaxing
BENEFIT #4
Lifts past the brass
40vol: Max Lift
40vol: Max Lift
Long-lasting Results
Long-lasting Results
No ammonia or peroxide
No ammonia or peroxide
Product Dimensions : 5.2 x 5.2 x 5.2 inches; 1 pounds
Manufacturer : Clairol Professional
ASIN : B0CWPL7W1R
Best Sellers Rank: #1,796 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Hair Bleach
Customer Reviews: 4.7 4.7 out of 5 stars (4,242) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
We’ve upgraded our look, without changing our essential formulas, to reflect our long-standing mission to deliver authentic, natural, and professional results through our full portfolio of products for every hair type.
Clairol Professional BW2+ Dedusted, Extra Strength Lightening Powder with malic acid is your secret to quick and easy lightening.
Our multi-use lightener can now be used for a range of both on and off-scalp applications including all-over head lightening, highlights and balayage.
Providing up to 9 levels of lift, BW2+ lifts past the brass for bright, even results.
Our non-pigmented powder mixes into a creamy consistency for easy application and provides clear visibility of lift during the lightening process.]
