Joico Colorful Anti-Fade Shampoo | Long-Lasting Color Vibrancy

From the manufacturer

COLOR PROTECTION IN BETWEEN SALON VISITS

COLORFUL ANTI-FADE SHAMPOO

Preserve the vibrancy of gorgeous, investment hair color with this gentle shampoo that takes out everything you don’t want and leaves behind everything you DO. Stocked with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract, it delivers a luxurious, epic clean that doesn’t strip color, yet whisks away daily pollutants that can dull your strands. The result is maximum shine, vibrancy, 3X more strength, and less breakage.

Directions: Apply to wet hair, lather, rinse.

Is this shampoo for red hair?

Colorful Anti-Fade Shampoo helps fight the fade of all vibrant hair colors – from brunettes to redheads, blondes and beyond.

Does the shampoo actually put color into your hair?

Unlike our Color Balance or Color Infuse Shampoos, which deposit color into the hair, this Colorful Anti-Fade Shampoo prevents hair that’s been colored from losing its investment shade.

Does the product contain sulfates?

No. The entire Colorful line was developed free of SLS/SLES sulfates.

Product Dimensions ‏ : ‎ 2 x 2 x 8 inches; 10.08 ounces
Item model number ‏ : ‎ V-MB074469517058
UPC ‏ : ‎ 074469517058
Manufacturer ‏ : ‎ Joico
ASIN ‏ : ‎ B093CWGR8R
Best Sellers Rank: #10,428 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #314 in Hair Shampoo
Customer Reviews: 4.6 4.6 out of 5 stars (2,042) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage when using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non-conditioning shampoo
Free of SLS/SLES sulfates / Sodium Lauryl/Sodium Laureth Sulfate]